and 4-H Canada
We were asked to develop a commemorative gift celebrating 100 years of 4-H in Canada for 35,000 club members. Aged 8-20, the gift had to appeal to a wide variety of kids as well as accompany a pre-existing pin.
A set of 50 notched cards featuring 100 facts were sent to each member, enabling them to build structures either independently or with other members.
We also launched a national engagement campaign video to entice kids to ‘Build a Winning Future’ using the anniversary cards. Members came together and built bridges, flying pigs, horse jumps and scale models of their towns. Thousands of kids representing hundreds of clubs within 4-H entered their creations to win cash for their club.
To see more, including the winning submissions, visit: Sasges Inc.