Rhodes Less Travelled Identity 

Rhodes Less



We were tasked with developing a comprehensive identity for Rhodes Less Travelled, a high-end adventure and environmental travel company.
     While many of Rhodes' competitors lure clients in through package deals and impersonal third-party materials, the new brand emphasizes rich experiences, customization, and personalized service.

Materials are easy to produce yet tactile, such as hand-stamped stationery, debossed cards and simple custom gift boxes.
     The website becomes a portal for loyal clients to share stories, endorsements and photos.
Rhodes Less Travelled

Frank Design Strategy