Rhodes Less Travelled Identity
We were tasked with developing a comprehensive identity for Rhodes Less Travelled, a high-end adventure and environmental travel company.
While many of Rhodes' competitors lure clients in through package deals and impersonal third-party materials, the new brand emphasizes rich experiences, customization, and personalized service.
Materials are easy to produce yet tactile, such as hand-stamped stationery, debossed cards and simple custom gift boxes.
The website becomes a portal for loyal clients to share stories, endorsements and photos.
Rhodes Less Travelled
Frank Design Strategy