M2i Development Corporation
Applied Arts Complete Branding Program
No stock lifestyle photography, no scale models and a high quality real-estate product in the established neighbourhood of Inglewood provided the foundation for a unique branding opportunity.
Equal parts river, park and urban landscapes provided the inspiration for textural photographic elements and eclectic illustration. Tactics ranged from small lapel pins for staff to interior signage and customer journey mapping.
Waddell and Conder
Sajak & Farki